Referral Marketing & Business NetworkingAre You a StreetSmart Business Builder?
Do you know how to ~
· Find prospects with a limited marketing budget? · Ask for the order and close the sale to convert prospects to customers? · Serve and train your customers so they find referrals for you?
What is ~ · A contact sphere? · The difference between a referral passer and a referral partner? · Public relations vs. publicity?
If you don’t know the answers to these questions, then you need to learn more about referral marketing and business networking.
Referral marketing – is how so you attract, sell and serve customers/clients so you get more referral business.
Referral marketing is the least expensive way to find more business, but for most people, it doesn’t come naturally.
Most common mistakes: · Confusing business networking with selling · Not having a plan for finding referrals · Not identifying and working with key referral partners · Wasting time at business networking events because you o Don’t know what or who you are looking for. o Don’t have a clear concise message o Struggle for what to say o Talk more than listen · Attending a business networking event and using the spray and pray method (passing out business cards willy-nilly is a no-no)
Join us for workshops like the Certified Networker Program and Referral Success 101 to build your referral marketing and business networking skills; soon to be posted details on SalesSmart Retailer.
Check the store for books on business networking and finding referrals.
Contribute to our networking blog by indicating your interest via email at info@marketingbyreferral.com with “Blog Addition” in the subject.
Want to add your article to our resources and link of to your website? Submit your article to: articles@marketingbyreferral.com for review. Your article must be related to business networking, finding referrals, closing the sale, nurturing and serving clients.
Want to increase your visibility? Be part of the Networking Anecdotes. Coming SoonScheduling for: · Tele-conference Series o Building your business networking muscle o Tapping into different types of referral networks o StreetSmart Retailer o Golden goodies of closing the sale · Peer-to-peer tele-conference learning · By invitation only - Executive business networking dinners (Ontario only at this time)
And much much more
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