Business Networking Made Easy - networking is not selling

You need Networking Made Easy™ if you:

· Are in business and want to expand/grow

· Have a marketing plan but the networking piece lacks detail or a roadmap

· Think that networking = selling

· Know a lot of people (have a large database) but aren’t doing a lot of business with any of them

· Fear the networking room

· Tired of leaving money on the table OR worse letting your competitors take your business

· Don’t know what to say or how to start or who to approach at a networking event

· Don’t know what the three most important networks are or how they serve you

· Want to replace cold calls/selling with referrals

· Don’t have a “system” for networking or tracking contacts and their value or status

Networking Made Easy™ benefits:

· More referrals, less selling

· Productive networking

· Higher conversion rate of closed business

· Doing business with more contacts

· Not leaving as much business on the table

· Greater opportunity for joint ventures & alliances

· Increased confidence in networking circles

· Become a circle of influence or a hub of business activity

· Increase visibility and credibility

· Keep the pipeline full of prospects

All Marketing By Referral Programs are designed with the goal in mind, of helping you to build, enhance and grow your business.

The Networking Made Easy^TM Outline

This four part program covers 10 essential learning modules and every aspect of a well-rounded, self- marketing, referral-based system.

There are two delivery methods:

Method #1: In-class, 2 full days and 2 1/2 days spread over 2 1/2 months
Method #2: One-hour tele-classes spread over a 4 month period. Peer-to-peer conference calls suppelment the learning in between learning session.

In both of the above there are some scheduled spots for 30 minute one-on-one sessions available on a first-come first-serve basis. (Value of $150). Times and availability will be posted/advertised at the beginning of each course.

Module 1 - Start Your Networking Here
Understand your unique selling proposition (USP) and exactly what business you are in. Begin to understand the reasons why customers choose you or your business over your competitors. Learn about the three phases of business referral relationships and how to make them work for you.

Module 2 - Developing Business Prospects
Develop relationships you have already identified as potential sources of referrals and learn to understand the FABULOS** elements for each one, building strong networks that "work" for you.

Module 3 - Activating Your Referral Network
Identify potential sources of referrals using a tried and true system, encompassing elements learned and adapted from Jack Canfield, Tony Robbins, Dean Jones, Harvey Mackay, Bill Cates, Dr. Ivan Misner, Don Morgan and many others.

Module 4- How Do You Motivate Your Networks?
Motivate your networking sources to establish and develop a business relationship.

Module 5 - Developing an Effective Network While Becoming the Centre of Attention
Developing a system for tracking your referral source and quality of referrals. Understand the concept of a hub firm; develop a mind map for mining referrals. Identify the different types of networking groups and where you really fit.

Module 6 - The Social Networker - Mixers Can Be Productive If You Know How
You will never find a business mixer to be a waste of time again when you learn how to effectively network at these events.

Module 7 - Asking for Referrals and Thanking Your Sources
Asking for referrals is the most difficult for some professionals and yet the most critical to the survival of a referral based business. Learn how to effectively ask for referrals and reward those who give them to you

Module 8 - Other Marketing Efforts to Enhance Your Networking & Marketing
While business and social networking form part of a successful marketing plan, elements beyond self-marketing connect to and play a key role in the development of a finely-tuned marketing strategy that goes beyond the networking arena. Find new ideas or refresh old ones with this look at how other marketing efforts can round out your self-marketing plan.

Module 9- Tools and Techniques for Enhancing Your Business Image
Designing and assembling an image that generates qualified referrals. Learn how to make an introduction that will last. You will hear from a referral marketing expert, an image consultant and communications specialist

Module 10 - Putting it All Together
We will review your results to date, fine tune your Self-Marketing Plan and set up success circles to ensure your continued results from this program. This is a wrap-up of everything learned and a new beginning for ongoing support and recognition of future successes.

*** FABULOS (Family, Activities, Uniqueness, Loves, Organizations, Sports). Taken from Successful Business Networking by Frank DeRaffele Jr. & Edward Hendricks)

The Networking Made EasyTM Outline

The Networking Made Easy^TM Outline